THE IPL MODEL
The biggest cricket carnival across the globe has grown significantly in the past 15 years. Who would have thought that the players will miss the opportunity to play international matches for their respective countries and will choose IPL over it? Whether it be the money factor, the stars packed teams or the pro- active franchises with another level of crazy fans, this grand league has firmed its roots and will only further grow upwards and onwards from the present position. The way IPL has ambushed other major leagues in the world is simply commendable. Throwing the light on the financial model, the growth numbers are just astonishing. Take an example of KKR team whose owner is Shahrukh Khan. SRK’S team brand value in the year 2009 was $22 million and it shot up to around $36 million in 2021. The IPL brand, as a whole, saw a growth of a staggering 134 percent since its first season 14 years ago in 2009. Seeing these statistics when the BCCI announced in 2019 ab...